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“全方位完美的财报”!这家大行把腾讯音乐“夸上天”:展示了每个环节的变现能力,竞争对手无法复制
Hua Er Jie Jian Wen·2025-08-13 03:14

Core Viewpoint - Barclays Bank released an extremely optimistic report, labeling Tencent Music's (TME) latest financial results as "all-around perfect" [1] Financial Performance - Tencent Music achieved revenue of 8.442 billion RMB in Q2 2025, a year-on-year increase of 17.9%, surpassing Barclays' expectations by 6.0% [2] - Online music service revenue reached 6.854 billion RMB, growing 26.4% year-on-year, exceeding expectations by 6.8% [2] - Non-subscription online music revenue showed strong performance, exceeding expectations by 19%, accounting for 30% of online music revenue [3] User Growth and Engagement - The number of Super VIP (SVIP) members surpassed 15 million, indicating a clear and sustainable growth strategy [4] - User engagement metrics are at an all-time high, with SVIP users spending nearly 100 minutes daily on the platform [4] Profitability and Business Model - Tencent Music's unique business model allows it to avoid reliance on discounts or marketing expenses for competition [5] - Advertising revenue grew over 30%, with other income sources, including offline concerts and artist merchandise, doubling [6] - The adjusted net profit margin for Q2 2025 exceeded 30%, reaching 31.3%, up from 26% in the same period of 2024 [7] Valuation and Market Position - Barclays raised the target price for Tencent Music from $16 to $27, reflecting a 69% increase [1] - The new target price implies a projected P/E ratio of 28 times for the fiscal year 2027, making it one of the highest-valued Chinese stocks [7] - Compared to global music streaming giant Spotify's projected P/E ratio of about 40 times, Tencent Music remains relatively undervalued [7]