GM(US:GM) Jing Ji Guan Cha Wang·2025-08-13 03:25Core Viewpoint - Buick's launch of the "Zhenlong" range extender system marks a significant breakthrough in the brand's efforts to compete in the new energy vehicle sector, aiming to redefine performance standards in range extender technology [1][9] Group 1: Technology and Innovation - The "Zhenlong" range extender system addresses key pain points such as performance degradation in low battery conditions, range anxiety, noise and vibration, and battery lifespan and safety [1][3] - The system features a combination of a 1.5T hybrid dedicated turbocharged engine and a 252kW electric drive, achieving performance consistency in both fully charged and depleted states [4] - The development of the "Zhenlong" technology follows a "global resources + local innovation" model, leveraging General Motors' global engineering experience while customizing for Chinese user scenarios [2][9] Group 2: Market Strategy and Positioning - Buick's strategy includes a dual approach with both hybrid and range extender technologies, allowing flexibility to meet diverse market demands [7][8] - The introduction of the "Zhenlong" system is part of Buick's broader strategy to reclaim market share in the range extender segment, which has seen a resurgence due to its advantages in range and cost [6][10] - The "Zhenlong" technology aims to reshape consumer perceptions of joint venture brands by demonstrating significant technical advancements and performance metrics [6][9] Group 3: Performance Metrics - The "Zhenlong" system offers a pure electric range of 302 kilometers, enabling users to charge only once a week for urban commuting, and features a large fuel tank for a total range exceeding 1400 kilometers [5][6] - The system's performance metrics, such as acceleration times and noise levels, are designed to exceed those of competing range extender and plug-in hybrid models [6][8] - Buick's sales of new energy vehicles have seen a 120% year-on-year increase from January to July 2025, indicating a positive market response to its new technologies [8]