Guan Cha Zhe Wang·2025-08-13 03:53Core Viewpoint - Ford Motor Company announced a $5 billion investment in the U.S., with $2 billion allocated for a complete overhaul of its Louisville, Kentucky plant to produce affordable electric vehicles, starting with a mid-size electric pickup priced around $30,000 [1][3] Group 1: Investment and Production Plans - The investment includes $3 billion for a battery factory in Michigan, which will produce low-cost lithium iron phosphate batteries using technology from CATL [1][3] - The new electric platform will reduce the number of vehicle parts by 20% and assembly time by 15%, marking a fundamental reform compared to the historical "Model T" [3] Group 2: Market Strategy and Challenges - Due to changes in environmental regulations and the elimination of purchase subsidies under the Trump administration, the U.S. electric vehicle market is expected to shrink, prompting automakers to adopt low-cost strategies and explore overseas markets [3] - Ford's previous focus on large electric vehicles faced challenges with high costs and poor sales, leading to a strategic shift in 2024 towards developing affordable electric vehicles [3] Group 3: Competitive Landscape - Currently, no automaker in the U.S. offers electric vehicles priced below $30,000, positioning Ford to fill this market gap with its new offerings [3]