Core Viewpoint - The report from CICC indicates that Tencent Music's non-subscription business has outperformed expectations, leading to an upward revision of Non-IFRS net profit forecasts for 2025 and 2026 by 6.8% and 13.0% to 9.46 billion and 11.21 billion yuan respectively [1] Group 1: Financial Performance - In Q2 2025, Tencent Music reported revenue of 8.44 billion yuan, a year-on-year increase of 17.9%, surpassing CICC's expectation of 8 billion yuan and the consensus estimate of 7.99 billion yuan [2] - The Non-IFRS net profit for Q2 2025 was 2.57 billion yuan, reflecting a 37.4% year-on-year growth, exceeding both CICC's forecast of 2.26 billion yuan and the consensus estimate of 2.27 billion yuan [2] - The gross margin for Q2 2025 increased by 0.3 percentage points to 44.4%, while sales and management expenses remained relatively stable [4] Group 2: Revenue Breakdown - Online music revenue in Q2 2025 reached 6.85 billion yuan, a 26.4% year-on-year increase, with subscription revenue growing by 17% to 4.38 billion yuan and the number of paying users increasing by 1.5 million to 124 million [3] - The non-subscription business saw a remarkable growth of 47% year-on-year, generating 2.47 billion yuan, driven by advertising, concerts, and artist-related merchandise [3] - Social entertainment revenue for Q2 2025 was 1.59 billion yuan, with expectations for stabilization in Q3 and Q4 2025 [3] Group 3: Strategic Initiatives - The company is enhancing its upstream and user platform capabilities through a "one body, two wings" strategy, deepening collaborations with record labels to enrich content offerings [5] - Tencent Music is hosting concerts for top Korean artists and planning to invite popular Chinese artists to engage users, which is expected to drive SVIP conversion [5] - The potential acquisition of Ximalaya is anticipated to create significant collaboration opportunities in subscription and advertising, further solidifying the company's market position [5]
中金：维持腾讯音乐-SW跑赢行业评级 上调目标价至114.5港元