WENS FOODSTUFF GROUP CO.(SZ:300498) Nan Fang Nong Cun Bao·2025-08-13 04:31Core Viewpoint - The launch of the "Chinese Native Chicken Industry Base" aims to enhance the recognition and influence of the native chicken industry in Xinxing County, Guangdong, promoting high-quality agricultural development and creating a new industrial development pattern through collaboration [3][4][5]. Group 1: Event Overview - The "Chinese Native Chicken Industry Base" co-construction ceremony was held on August 12 in Xinxing County, Guangdong, focusing on making Chinese people love native chicken [3]. - Key attendees included former Chief Agronomist of the Ministry of Agriculture and Rural Affairs, Sun Zhonghua, and leaders from major agricultural enterprises like Wen's Group [3][4]. Group 2: Industry Development - Xinxing County has been cultivating six major billion-dollar industrial clusters, including modern agriculture and prepared dishes, to accelerate agricultural modernization [4]. - The county has established a complete industrial chain from breeding, raising, processing, to sales and distribution, enhancing the market presence of "Xinxing Native Chicken" [4][5]. Group 3: Strategic Partnerships - The event included the signing of strategic cooperation agreements with various institutions covering research and development, deep processing, channels, and promotion across the entire industrial chain [9]. - Wen's Group announced a new corporate identity for "Wen's Livestock" and "Wen's Ingredients," emphasizing its commitment to industry upgrades [9][12]. Group 4: Expert Insights - Experts discussed the innovative directions for deep processing of native chicken and highlighted its nutritional advantages, such as being low in fat and high in protein [10][11]. - Wen's Group's leadership emphasized the importance of cultural heritage in promoting native chicken and the potential market growth through emotional value [11]. Group 5: Future Vision - Wen's Group aims to achieve over 100 billion in revenue by 2024, transitioning from a livestock company to a food enterprise, with a focus on the food ingredient business [12][13]. - The company plans to enhance research and development in key technologies and promote the cultural aspects of native chicken through collaborations with well-known IPs [13][14].