商务部：多项扩消费政策叠加发力，下半年超大规模市场活力和潜力将进一步激发

Core Viewpoint - The Chinese government is implementing policies to boost consumer spending, including personal consumption loan interest subsidies and trade-in programs, in response to a slowdown in retail sales growth [2] Group 1: Economic Performance - In the first half of the year, China's total retail sales of consumer goods increased by 5.0% year-on-year, while service retail sales grew by 5.3%, providing strong support for economic recovery [2] - In June, the year-on-year growth rate of retail sales slowed to 4.8%, prompting the government to take action to stimulate consumption [2] Group 2: Policy Measures - The Ministry of Commerce is actively implementing special actions to boost consumption, focusing on upgrading major consumption and enhancing service consumption support policies [2] - The government is launching a series of "Buy in China" activities to expand and upgrade consumption continuously [2] Group 3: Future Outlook - The combination of personal consumption loan interest subsidies and other consumption expansion policies is expected to further stimulate the vitality and potential of the super-large market in the second half of the year [2]