用“新”突围，康师傅布局增量市场

Core Viewpoint - The company reported a strong performance in the first half of 2025, with a revenue of approximately 40.09 billion RMB, driven by the growth in its instant noodle segment, which saw a revenue of 13.47 billion RMB and a net profit increase of 11.9% to 951 million RMB [1][2][3]. Financial Performance - The total revenue for the first half of 2025 was approximately 40.09 billion RMB, with the instant noodle segment contributing 13.47 billion RMB [1][2]. - The gross margin for the instant noodle business improved by 0.7 percentage points to 27.8% compared to the same period in 2024 [1]. - The net profit attributable to the parent company for the instant noodle segment increased by 11.9% to 951 million RMB [1]. Business Strategy - The company emphasizes diversification, differentiation, and sustainability as key strategies for development [3]. - It aims to meet diverse consumer demands by offering a product matrix that covers multiple price points and focuses on high-quality offerings [3][4]. - The company is committed to long-term growth by enhancing emotional connections with younger consumers and optimizing channel management and marketing strategies [3][4]. Product Innovation - The company has introduced innovative products such as the "Oriental Food Collection," which features regional flavors to attract younger consumers [10]. - It has also launched limited products for membership stores, receiving positive market feedback [8]. - The introduction of health-focused products and unique combinations, such as the collaboration with Yili for "instant noodles + cheese sticks," reflects the company's strategy to cater to evolving consumer preferences [6][8]. Quality and Safety - The company prioritizes quality and safety, having been recognized by the Chinese space industry for its high standards [11]. - It utilizes advanced technologies, such as aerospace temperature control technology, to ensure consistent product quality [13]. - The company has implemented various technologies to enhance the nutritional value and shelf life of its products [14]. Sustainability Efforts - The company is actively pursuing sustainability initiatives, such as reducing plastic use in packaging and adopting eco-friendly materials [15]. - It has achieved a 90% reduction in plastic usage for its "Speedy Noodle Shop" series [15]. - The company was recognized as the "Best Progress Company" in the food industry in the S&P Global Sustainable Development Yearbook [15]. Market Trends - There is a growing consumer demand for healthy, green, and high-quality products, prompting the company to continuously innovate and optimize its channel strategies [17]. - The company is focused on enhancing brand trust and consumer engagement to adapt to changing market dynamics [17].