贵的户外品牌，都有了班味儿

Core Insights - The article discusses the transformation of outdoor clothing into a symbol of workplace culture, referred to as "班味儿" (ban wei er), reflecting the aspirations and struggles of office workers [1][10][17] Group 1: Brand Interpretations - Outdoor brands like Arc'teryx, KOLON, and Descente have been reinterpreted by office workers, with their logos and designs now symbolizing career aspirations and challenges [2][4][12] - The North Face has become popular among young people, with its logo's unique features being used to distinguish genuine products from counterfeits [6][16] - Salomon's logo and brand image have evolved to represent the struggles of middle-class workers, while HOKA is seen as a symbol of hope for upward mobility [8][9][12] Group 2: Economic Implications - The rise of "班味儿" has led to increased demand for outdoor apparel, with brands like Descente and KOLON pricing their products at premium levels, indicating a strong economic backing required to participate in this trend [13][15] - The sales figures for these brands reflect their popularity, with Descente achieving over 10 billion yuan in sales in China by June this year [16] Group 3: Cultural Shifts - The concept of "班味儿" has become a common term among young professionals in major cities, highlighting a shared sense of overwork and fatigue in the workplace [10][12] - The article notes a decline in workplace fashion standards, with a shift from aspirational dressing to more casual and comfortable attire, reflecting the changing attitudes of workers [12][17] - The phenomenon illustrates a broader cultural shift where outdoor clothing, originally associated with freedom and adventure, has become intertwined with the pressures of corporate life [17][18]