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新消费为何这么火?
Sou Hu Cai Jing·2025-08-13 05:39

Core Insights - The new consumption trend reflects a significant shift in consumer behavior, driven by younger generations prioritizing design, emotional connection, and the excitement of surprise purchases over traditional functional value [2][3] - The rise of new consumption is supported by long-term drivers such as economic development, demographic shifts, and supportive government policies aimed at boosting consumer spending [3][4] New Consumption Characteristics - New consumption emphasizes social attributes, expanding consumption scenarios into social realms, creating emotional connections through shared experiences [2] - The perception of value has evolved, with consumers willing to pay more for products that offer a comprehensive sense of worth rather than just functionality [2] Long-term Drivers of New Consumption - Economic growth is a fundamental driver, as consumers transition from basic needs to seeking fulfillment of spiritual and emotional desires [3] - The generational shift, particularly with the Y and Z generations, is reshaping consumption patterns, emphasizing personal needs and emotional satisfaction [3] - Government policies, such as consumption vouchers and initiatives to stimulate demand, have positively impacted the new consumption landscape [4] Market Opportunities - The Hong Kong Stock Connect Consumption 50 ETF tracks a broad range of consumer sectors, including food and beverage, apparel, and services, reflecting the diversity of new consumption trends [5] - The index offers a complementary investment opportunity to A-shares, focusing on consumer goods that are less represented in the A-share market [5] - The index's valuation is attractive, with a PE ratio below 20 and projected net profit growth of nearly 20% by 2025, indicating strong investment potential [5] Distinctive Features of the Index - The index focuses purely on consumer goods companies, differentiating itself from other indices that include technology-driven firms, thus aligning more closely with the new consumption investment logic [6] - The evolution of consumer behavior, where products like thermos cups and blind boxes serve as emotional and social symbols, highlights the transformative nature of new consumption [6]