“老房子”化身“新地标” 百年建筑焕新解锁文旅“新玩法”

Group 1: Historical and Cultural Revitalization - The Garden Street Historical and Cultural District in Harbin has officially opened, revitalizing a century-old architectural area that had faded over time, now becoming a new landmark for citizens and tourists [1][6] - The district covers over 20,000 square meters and includes 3 heritage buildings and 12 protected buildings, primarily constructed around 1900, known locally as the "Yellow Houses" due to their exterior color [6][8] - The renovation adhered to the principle of "protection first, activation second," completing the restoration in just over 100 days while preserving the original architectural features and creating a new consumer scene that integrates tourism, food, and culture [6][8] Group 2: Broader Urban Development Initiatives - The renovation of the Garden Street District is part of a larger initiative in Harbin, which has successfully developed 25 historical and cultural districts, including notable areas like Zhonghua Baroque Street and Central Avenue, and has documented 621 historical buildings [8] - Harbin is leveraging its unique historical context to revitalize old buildings, continuously creating new urban cultural and tourism consumption scenes [8] Group 3: Consumer Engagement in Changchun - The "Xinmin Market" in Changchun has opened, attracting consumers with a variety of local specialties, cultural products, and food offerings, supported by the local government through the distribution of consumption vouchers [9][12] - A total of 24,000 consumption vouchers were issued, with denominations of 10 and 20 yuan, designed to fit small purchases at the market, and all 54 participating merchants accept these vouchers [12] - The market operates from August 9 to August 24, with weekend hours adjusted to create a pedestrian-friendly environment, enhancing the shopping experience for visitors [14]