Sou Hu Cai Jing·2025-08-13 06:09Core Viewpoint - Major Chinese banks are implementing a subsidy program for personal consumption loans to stimulate consumer spending and reduce credit costs, in line with government directives [1][4][6][9]. Group 1: Implementation Details - The subsidy program for personal consumption loans will commence on September 1, 2025, for eligible loans [2][5][7]. - Banks will not charge any service fees for processing these loans and will not delegate the process to any third-party entities [2][5][8]. - Specific procedures and guidelines for the subsidy program will be published through official channels such as bank websites, mobile apps, and social media [1][4][6][9]. Group 2: Objectives and Goals - The initiative aims to enhance market vitality, stimulate consumption potential, and lower the cost of consumer credit [1][4][6][9]. - The program is part of a broader effort by the government to boost domestic demand and support economic growth [1][4][9].