从烟台地标到厨房餐桌：味达美“烟台海肠季”塑造城市新名片

Core Insights - The "Yantai Sea Intestine Season" launched by the well-known Shandong condiment brand, Xinhao Weidamei, in collaboration with Yantai Cultural Tourism, aims to promote local culinary culture and attract tourists through a unique gastronomic experience [1][16]. Group 1: Event Overview - The event features "100 Ways to Eat Sea Intestine" and has become a popular destination in Shandong since its inception in August [1]. - Key landmarks in Yantai, such as Fisherman's Wharf and Yantai Mountain, have transformed into food hotspots with pop-up stalls offering various sea intestine dishes [3]. Group 2: Culinary Offerings - Xinhao Weidamei has prepared multiple sea intestine dishes, including sea intestine rice and scallion oil mixed sea intestine, showcasing the freshness from the Bohai Bay [6][10]. - The brand emphasizes the unique taste of sea intestine, a rare delicacy caught only twice a year, and its historical significance in royal cuisine [10][13]. Group 3: Interactive Experience - Visitors can participate in interactive activities, such as free tastings and a stamp collection game, enhancing their engagement with the event [8][15]. - The stamp collection rewards participants with themed gifts, creating a personalized culinary map of the event [8]. Group 4: Collaboration with Local Businesses - The event extends beyond pop-up stalls, as Xinhao Weidamei collaborates with local restaurants and hotels to offer high-quality sea intestine themed meals [14]. - Many diners are using platforms like Dazhong Dianping to find participating restaurants and enjoy limited-time offers [14]. Group 5: Marketing and Promotion - The marketing strategy includes a comprehensive approach with themed advertisements at airports, train stations, and public transport, ensuring widespread visibility [15]. - The integration of local cultural resources aims to foster emotional connections between the city and visitors, enhancing the overall experience [15][16]. Group 6: Cultural Significance - The "Yantai Sea Intestine Season" not only highlights local culinary flavors but also represents an innovative practice of connecting consumers with the city's cultural tourism [16]. - The event successfully merges local delicacies with brand philosophy, offering a rich experience that reflects the city's heritage and culinary excellence [16].