Core Viewpoint - Unity China has officially announced its independent operation, focusing on the development of mini-games and deep involvement in automotive applications, while facing criticism regarding its strategic decisions and market focus [1][3]. Group 1: Independent Operation - The decision for Unity China to operate independently was a natural progression, with the user base growing from 300,000 to 4.8 million since 2017, marking a nearly tenfold increase [3][4]. - Unity China aims to provide tailored resources and services for domestic developers, addressing the limitations imposed by the overseas version of Unity due to network constraints [4][5]. Group 2: Market Strategy - Unity China has introduced a new pricing strategy that significantly reduces the financial burden on developers, allowing teams with investments between $200,000 and $2 million to only purchase one Pro version and pay a 2.5% installation fee [5][6]. - The company is focusing on enhancing the quality of mini-games, with a shift from reliance on advertising to a model where IP accounts for 60-70% of the market [10][11]. Group 3: Game Development and Support - Unity China has evaluated over 1,000 mini-games and launched more than 100, with some achieving significant revenue, such as "Phantom Abyss," generating $300,000 monthly [11][13]. - The company is working on automating the game publishing process to lower entry barriers for developers, aiming to support a wider range of games [14][15]. Group 4: Automotive Applications - Unity China is actively involved in the automotive sector, collaborating with over 30 manufacturers to enhance in-car experiences through 3D visualization and interactive features [26][29]. - The company sees potential in car games, emphasizing the need for games that leverage the vehicle's hardware capabilities and provide an engaging user experience [27][29].
对话张俊波：小游戏、车机……Unity中国在做下一个风口
3 6 Ke·2025-08-13 06:37