Core Viewpoint - Daiwa's report indicates that Tencent Music's Q2 performance reflects strong execution in monetizing Super VIP (SVIP) and fan economy, leading to an upgrade of the stock rating from "Hold" to "Outperform" due to new projects driving revenue growth [1] Group 1: Financial Performance - Tencent Music's Q2 results show a robust execution in SVIP and fan economy monetization while maintaining disciplined spending [1] - The 12-month target price has been raised from HKD 66 to HKD 106 based on a revised price-to-earnings ratio of 25 times, up from 18 times [1] Group 2: Revenue Growth Drivers - Concerns regarding Tencent Music's strategy to attract/retain price-sensitive users have been alleviated with the introduction of new incentive advertising membership pricing, which is expected to drive advertising revenue growth faster than subscription revenue [1] - The acquisition of Ximalaya may serve as a strategic complement to its music business and strengthen the SVIP product, with potential to leverage Tencent's distribution network to reduce sales and marketing costs [1] Group 3: Earnings Forecast Adjustments - Daiwa has raised revenue forecasts for 2025 to 2027 by 3% to 4% and adjusted earnings per share estimates upward by 2% to 7% due to better-than-expected online music revenue growth and operating profit margins [1] - The potential acquisition is estimated to contribute an incremental profit of 5% to 10% by 2026, pending regulatory approval, which is not yet included in Daiwa's forecasts [1]
大行评级｜大和：上调腾讯音乐目标价至106港元 评级升至“跑赢大市”