Core Insights - The article emphasizes the importance of leveraging existing personal networks for initial user acquisition rather than seeking out unfamiliar traffic sources [1][6][10] Group 1: User Acquisition Strategy - The first batch of users can often be found within one's own WeChat contacts, and understanding the categorization and needs of these contacts is crucial [1][3] - A case study illustrates how a student utilized 1,200 WeChat friends to generate sales by categorizing them into three trust levels: high trust acquaintances, semi-related business contacts, and passive acquaintances [3][4] - A three-step approach was implemented: 1. Altruistic preheating by sharing valuable content for seven days to establish expertise 2. Low-threshold trial products to encourage initial purchases 3. Collecting feedback and testimonials to amplify trust and drive further sales [4][6] Group 2: Building Trust and Value - The concept of "trust currency" is introduced, which involves consistently providing value and engaging authentically with contacts to convert trust into purchasing power [6][10] - Newcomers are encouraged to participate in community-driven formats, as they do not need to be the most knowledgeable but can still provide value through organization and rule-setting [6][7] - The article suggests that individuals should analyze their marketable skills from previous employment and consider how to productize these skills for potential users [6][7] Group 3: Conclusion - The initial user base is a result of prior relationship cultivation, highlighting the significance of sincerity, reliability, and professional competence in attracting early adopters [10]
赴骁遥(天诺老赴),又名赴遥:真正懂运营的人,第一批用户往往就藏在自己的微信通讯录里
Sou Hu Cai Jing·2025-08-13 06:38