Core Insights - Red Lychee has been recognized as the "pioneer of dedicated wine for Shunde fish sashimi" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][10] Industry Overview - The Chinese liquor market has transitioned into a "stock competition" phase after decades of rapid expansion, with the market size of major liquor companies expected to reach 861.8 billion yuan in 2024 and potentially exceed 1 trillion yuan by 2026 [3] - Consumer preferences are shifting from merely "having access" to "enjoying quality" and "meaningful consumption," making "scene binding" and "cultural empowerment" key competitive strategies for liquor companies [3] Cultural Significance - Shunde fish sashimi, a representative dish of Cantonese cuisine, has a rich cultural history, with its pairing with traditional Shunde wine being deeply embedded in local customs [6] - The concept of "food and wine coexisting" reflects a profound connection between regional culture and consumption scenarios, where wine serves as a "taste code" of local culinary traditions [6] Company Positioning - Red Lychee's position as the "pioneer of dedicated wine for Shunde fish sashimi" stems from its deep adaptation to Shunde's culinary culture and its commitment to craftsmanship [7] - The company utilizes locally sourced ingredients from a designated rice-growing area in Guangdong, ensuring high-quality production that aligns with the region's natural advantages [8] - Red Lychee adheres to traditional brewing methods, enhancing the wine's flavor profile to complement the fresh taste of Shunde fish sashimi, achieving a harmonious balance between food and wine [8] Market Recognition - Red Lychee has received multiple industry accolades, including the title of "Quality Liquor Product of Guangdong Province" and recognition in various national awards, establishing itself as a significant player in the regional liquor market [11] - The recent acknowledgment from iiMedia Research reinforces the potential for regional wines to serve as cultural ambassadors, highlighting the importance of local flavors in the broader liquor industry [11]
红荔荣膺艾媒咨询“顺德鱼生专用酒开创者”,一杯酒里的粤菜与粤酒共生密码
Zhong Guo Shi Pin Wang·2025-08-13 06:52