Wondershare(SZ:300624) Sou Hu Cai Jing·2025-08-13 06:59Core Viewpoint - Wanjun Technology plans to issue H-shares and list on the Hong Kong Stock Exchange to enhance its global strategy and brand image, with Ernst & Young appointed as the auditing firm for this issuance [1]. Group 1: Globalization Strategy - The Chinese Securities Regulatory Commission supports compliant companies in cross-border listings, clearing institutional barriers for the "A+H" model [4]. - Wanjun Technology aims to increase its R&D investment to over 30% in 2024, with H-shares expected to attract international capital to support its global expansion [4]. - The company's overseas revenue accounted for 90% in Q1 2025, and listing in Hong Kong is anticipated to strengthen global user trust and attract talent [4]. Group 2: Industry Position and Advantages - Wanjun Technology is recognized as a benchmark for Chinese creative software going global, with a product matrix that includes video creation, drawing, and document processing [5]. - The company has a strong technical moat with its self-developed "Wanjun Tianmu" model supporting AI video generation, achieving a cost as low as 0.25 yuan per video [5]. - The subscription model contributes to a high gross margin, with an overall gross margin of 93.22% projected for 2024, approaching that of premium brands like Moutai [6]. Group 3: Financial Performance and Challenges - Despite a high gross margin, the company reported a net profit loss of 163 million yuan due to a high expense ratio of 101.94% [7]. - Sales expenses increased to 59.03%, driven by rising customer acquisition costs on platforms like Google and Facebook, with a 22% year-on-year increase in CPC [7]. - R&D expenses accounted for 30.73%, with annual AI server costs reaching 210 million yuan, and management expenses at 12.18% due to global office network expansion [7].