瑞银：升阅文集团目标价至40港元 评级“买入”

Group 1 - UBS expects a rebound in the second half performance of China Literature Group (00772) and sees a positive outlook for its IP business [1] - The target price has been raised from HKD 37.2 to HKD 40, with a "Buy" rating maintained [1] - Adjusted net profit forecast remains at RMB 1.35 billion, as changes in revenue recognition and content scheduling are not expected to impact the annual profit performance [1] Group 2 - Investor focus is shifting towards intellectual property licensing and merchandise businesses, which are viewed as core growth drivers for the company [1]