TENCENT(HK:00700) Xin Lang Cai Jing·2025-08-13 09:09Core Insights - Tencent reported Q2 2023 revenue of 184.5 billion yuan, a year-on-year increase of 15% [1] - The marketing services segment showed significant growth, with revenue reaching 35.8 billion yuan, up 20% year-on-year, marking a historical high [1] - This growth in marketing services is attributed to improvements in AI-driven advertising platforms and enhancements in the WeChat transaction ecosystem, leading to strong demand from advertisers for video accounts, mini-programs, and WeChat search [1] Marketing Services Performance - Tencent's advertising business has achieved double-digit growth for 11 consecutive quarters [1] - Revenue growth in marketing services was driven by upgrades to advertising base models, enhancing ad effectiveness across various traffic platforms [1] - The company has increased the application of AI in advertising creation, placement, recommendation, and performance analysis, resulting in improved click-through rates, conversion rates, and return on investment for advertisers [1]