市场监管总局等三部门联合发布 《医疗广告认定指南》

Core Viewpoint - The release of the "Guidelines for the Identification of Medical Advertisements" aims to clarify the definition, publishing entities, identification principles, and specific circumstances related to medical advertising, thereby enhancing regulatory oversight in the sector [1] Group 1: Definition and Scope - The guidelines provide a detailed definition of medical advertisements and specify the entities responsible for publishing them [1] - It outlines the principles for identifying medical advertisements and delineates specific scenarios that qualify as such [1] Group 2: Regulatory Measures - The guidelines specify circumstances that do not constitute medical advertisements, thereby refining the regulatory framework [1] - It lists examples of disguised medical advertisements that utilize health information dissemination and medical science popularization [1] Group 3: Inter-Departmental Coordination - The guidelines establish institutional arrangements for the transfer of leads and situation reporting between market regulation, health, and traditional medicine departments [1] - This coordination aims to enhance the effectiveness of regulatory actions against illegal medical advertising practices [1] Group 4: Consumer Protection - The implementation of the guidelines is expected to create a fairer and more orderly medical advertising market, ultimately protecting the legitimate rights and interests of consumers [1]