腾讯Q2营收1845亿元同比增长15%，AI显著驱动广告、游戏收入增长

Core Insights - Tencent Holdings reported a strong performance in Q2, with revenue reaching 184.5 billion yuan, a year-on-year increase of 15%, and operating profit (Non-IFRS) of 69.25 billion yuan, up 18% year-on-year [2] Business Performance - Value-added services revenue grew by 16% year-on-year to 91.37 billion yuan [2] - The gaming segment saw a revenue increase of 22% year-on-year, with international gaming market revenue rising 35% to 18.8 billion yuan, marking a record high for four consecutive quarters [2] - Marketing services revenue increased by 20% year-on-year to 35.76 billion yuan, driven by advancements in large model technology and increased activity in the WeChat ecosystem [2] - Financial technology and enterprise services showed significant profit improvement, with revenue up 10% year-on-year to 55.54 billion yuan [2] Investment in AI - Tencent is intensifying its investment in AI, with R&D spending increasing by 17% year-on-year to 20.25 billion yuan [2] - Capital expenditures surged by 119% year-on-year to 19.11 billion yuan [2]