腾讯广告收入连续11季双位数增长，二季度达358亿元

Core Viewpoint - Tencent's advertising revenue has achieved double-digit growth for 11 consecutive quarters, driven by improvements in AI-driven advertising platforms and enhancements in the WeChat transaction ecosystem [1] Group 1: Financial Performance - Tencent reported Q2 2025 revenue of 184.5 billion yuan, representing a 15% year-on-year increase [1] - Marketing services revenue reached 35.8 billion yuan, marking a 20% year-on-year growth and setting a historical record [1] Group 2: Drivers of Growth - The growth in advertising revenue is primarily attributed to strong demand from advertisers for video accounts, mini-programs, and WeChat search [1] - Tencent upgraded its advertising base model, enhancing ad effectiveness across various traffic platforms, which contributed to the rapid growth of marketing services revenue [1] Group 3: AI Integration - The company has increased the application of AI in advertising creation, placement, recommendation, and performance analysis, leading to improved click-through rates and conversion rates [1] - Enhanced return on investment for advertisers has further propelled the growth of the platform's marketing services revenue [1]