Core Viewpoint - Daiwa has upgraded Tencent Music's rating from "Hold" to "Outperform" due to strong execution in Super VIP (SVIP) and fan economy monetization, along with disciplined spending, leading to a revised 12-month target price of HKD 106 from HKD 66 based on a 25x P/E ratio, up from the previous 18x [1] Group 1: Revenue Growth Drivers - The introduction of a new incentive advertising membership price tier (RMB 10 per month, automatically renewing at RMB 5, with an initial discount of RMB 1) is expected to drive advertising revenue growth faster than subscription revenue, positively impacting Tencent Music's online music gross margin [1] - The potential acquisition of Ximalaya by Tencent Music may serve as a strategic complement to its music business and strengthen the SVIP product, leveraging Tencent's distribution network to reduce sales and marketing costs [1] Group 2: Financial Projections - Daiwa has raised its revenue forecasts for Tencent Music for 2025 to 2027 by 3% to 4% and adjusted earnings per share estimates upward by 2% to 7%, driven by better-than-expected online music revenue growth and operating profit margins [1] - For 2026 to 2027, Tencent Music's earnings growth is anticipated to be stronger than market consensus by 15% to 17% [1]
大和：升腾讯音乐-SW评级至“跑赢大市” 目标价上调至106港元