玩梗出圈的“苏超”，为何能扛起刺激消费的大旗？

Group 1: Core Insights - The rise of "Su Chao" as a significant cultural and economic driver in Jiangsu, transforming local football into a major IP that promotes tourism and consumption [1][7] - The integration of local identity and cultural expression through social media, enhancing community engagement and emotional connection among residents [2][3][4] - The role of social media in amplifying the reach and impact of "Su Chao," creating a collective cultural phenomenon that transcends geographical boundaries [4][5][6] Group 2: Economic Impact - "Su Chao" has significantly boosted local tourism, with data showing nearly 12.42 million visitors and a total tourism revenue of 4.693 billion yuan during the Dragon Boat Festival [7][8] - Local governments are actively promoting consumption through various incentives linked to "Su Chao," including discounts on attractions and packages for visitors [8][9] - The success of "Su Chao" reflects a broader trend in leveraging sports events to stimulate local economies, similar to other regional initiatives like "Village Super" in Guizhou [9][10] Group 3: Cultural Dynamics - The phenomenon of "Su Chao" illustrates the importance of local cultural symbols and narratives in fostering community identity and engagement [2][3][6] - The interaction between cities through playful competition and cultural references has created a unique cultural atmosphere that enhances local pride [6][7] - The emotional and experiential aspects of consumption are becoming increasingly important, with consumers seeking deeper connections to local culture and community [11][12][13]