Action Education(SH:605098) Xin Lang Cai Jing·2025-08-13 10:32Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but showed improvements in profit margins and maintained a strong dividend policy to reward shareholders [1][2][3]. Financial Performance - For 1H2025, the company achieved revenue of 344 million yuan, a year-over-year decrease of 11.68%, and a net profit attributable to shareholders of 131 million yuan, down 3.51% year-over-year [1]. - In 2Q2025, revenue was 213 million yuan, reflecting a year-over-year decline of 14.22%, while net profit was 103 million yuan, down 8.06% year-over-year [1]. - The gross profit margin for 2Q2025 improved to 79.77%, an increase of 1.16 percentage points year-over-year, attributed to a decrease in the proportion of low-margin consulting services [1]. Cost Management - The company maintained effective cost control, with sales expense ratio at 19.83%, management expense ratio at 8.4%, R&D expense ratio at 2.68%, and financial expense ratio at -3.28%, showing mixed year-over-year changes [1]. - The net profit margin attributable to shareholders for 2Q2025 was 48.36%, an increase of 3.38 percentage points year-over-year [1]. Contract Liabilities and Dividends - As of 1H2025, contract liabilities reached 1.059 billion yuan, a year-over-year increase of 5.83% [2]. - The company plans to distribute a cash dividend of 10.00 yuan per 10 shares, totaling 119 million yuan (including tax), which represents 90.74% of the company's net profit for the first half of 2025 [2]. Strategic Initiatives - The company is leveraging AI to accelerate its "Hundred Schools Plan," having established a core team of 42 members and achieved cumulative performance of 5.279 million yuan from March to July 2025 [2]. - The goal of the "Hundred Schools Plan" is to open 100 branches in key cities across the country within the next 3-5 years, utilizing an "Effective Education + AI 4.0" model [2]. Investment Outlook - The company is positioned as a leader in the corporate management training industry, focusing on strategic development, product enhancement, and talent cultivation [3]. - The net profit forecasts for 2025, 2026, and 2027 have been raised to 308 million yuan, 364 million yuan, and 447 million yuan, respectively, indicating year-over-year growth rates of 14.6%, 18.4%, and 22.8% [3]. - The current market capitalization corresponds to a price-to-earnings ratio of 14X for 2025, 12X for 2026, and 10X for 2027, with an upgraded rating to "Buy" [3].