《2024-2025年住房租赁行业发展报告白皮书》发布：轻资产托管模式将成为大租赁时代下的必然趋势

Core Insights - The release of the "Housing Rental Regulations" by the State Council in July 2023 has provided new policy momentum for the housing rental market [1] - The "2024-2025 Housing Rental Industry Development Report" white paper from Tsinghua University emphasizes that the light asset management model will become an inevitable trend in the era of large-scale rentals [1][2] - The white paper analyzes the evolution of domestic demand, international models, market insights, and future trends, offering a systematic perspective on the housing rental sector [1] Domestic Demand Evolution - The white paper highlights a significant shift in tenant demographics, with a growing rental population that includes new citizens, young people, and families, leading to an increased demand for quality living conditions [1][2] - Tenants are increasingly prioritizing not just basic housing needs but also the quality of living environments, community services, and post-rental experiences [1] Service Delivery Trends - There is a rising sensitivity among tenants towards traditional pain points such as "post-rental management," leading to a stronger demand for comprehensive lifecycle service delivery that includes property maintenance and rights protection [2] - The white paper indicates that the demand for a "comfortable and secure living" experience is reshaping the market landscape and driving improvements in service standards and operational models [2] Rental Business Models - The white paper identifies a polarization in the domestic rental market, with heavy asset models relying on large-scale investments and light asset management models focusing on efficient integration of dispersed housing resources [3] - The light asset management model is characterized by transparent rental income mechanisms, where rental income goes entirely to property owners, while management companies charge for services such as tenant matching and maintenance [3][4] Value of Light Asset Management - The light asset management model effectively addresses the challenges faced by property owners in managing rentals and the service gaps experienced by tenants [4] - This model promotes rational rental pricing, enhances market stability, and optimizes the supply structure by efficiently releasing idle housing resources [4] - Companies like Beike Shengxin Rental exemplify this model by improving operational efficiency and establishing comprehensive post-rental service systems [4][5] Future Development Trends - The white paper predicts that as societal needs evolve, the focus of rental companies will shift from temporary housing to long-term residency, with an emphasis on quality service [5] - The light asset management model is expected to become the mainstream operational model in China's housing rental industry, driving the sector towards professionalization, standardization, and quality enhancement [5]