Ge Long Hui·2025-08-13 11:00Core Viewpoint - The company reported a decline in overall retail value for Q2 2025, with a year-on-year decrease of 1.9%, driven by a 3.3% drop in mainland China, while Hong Kong and Macau markets showed a positive growth of 7.8% [1] Sales Performance - Overall retail value decreased by 1.9% year-on-year, with mainland China down 3.3% and Hong Kong and Macau up 7.8% [1] - Same-store sales in mainland China fell by 3.3%, with same-store sales volume down 11.1%, while Hong Kong and Macau saw a 2.2% increase in same-store sales, despite an 8.8% drop in same-store sales volume [1] - E-commerce retail value in mainland China grew by 27% year-on-year, contributing 7.6% to retail value and 16.9% to sales volume during the quarter, driven by strong demand from IP collaborations and the 618 shopping festival [1] Product Analysis - Retail sales of gold jewelry improved, with a year-on-year decline of 3.6% in mainland China and a positive growth of 11.4% in Hong Kong and Macau [2] - The share of priced gold products in mainland China increased from 15.8% to 19.8%, with a year-on-year growth of 20.8% [2] - Jewelry and inlaid products achieved positive growth, with mainland China retail value up 0.5% and Hong Kong and Macau up 4.8% [2] Brand Transformation - The company initiated a brand transformation journey in FY25, focusing on product optimization and opening new image stores, with plans to continue this in FY26 [2] - A new high-end jewelry series "Timeless Harmony" was launched in Hangzhou, with plans for exhibitions in major cities [2] - Collaborations with trendy brands, such as the 周大福 x CLOT series, target the younger generation [2] Store Network Optimization - The company reduced its store count from 6,644 to 6,337, with a net decrease of 307 stores, including a reduction of 310 周大福 jewelry stores [3] - The company continues to selectively open high-productivity stores while optimizing its store network [3] Investment Outlook - The gold jewelry industry is expected to enter a low base growth phase starting Q2 2025, with strong performance anticipated [3] - The company is projected to benefit from the trend of self-consumption and the increasing share of priced products, with revenue growth estimates of 3.3%, 5.5%, and 4.2% for FY26-28 [3] - Expected net profit growth rates are 19%, 16%, and 7% for the same period, with EPS estimates of 0.71, 0.83, and 0.89 HKD per share [3]