稳楼市、稳预期再出招 广州国企“保价卖房”

Core Viewpoint - The real estate market in Guangzhou is facing uncertainty, prompting state-owned enterprises to implement "price protection" measures to stabilize the market and boost buyer confidence [1][2]. Group 1: Price Protection Measures - Zhu Shi Real Estate has launched a "price protection" initiative covering seven properties in Guangzhou, promising to compensate buyers for price differences until December 31, 2025, with a maximum compensation of 200,000 yuan for management fees [1][3]. - The "price protection" applies to specific properties, such as Zhujiang Tianhe Du Hui and Zhujiang Huacheng, with compensation available for purchases made between August 8 and October 15, 2025, if prices drop [3][4]. - This strategy is part of a broader trend among state-owned enterprises in Guangzhou, following similar initiatives by Yuexiu Real Estate and Poly Developments, aimed at reassuring buyers and stabilizing the market [4][5]. Group 2: Market Conditions - The Guangzhou real estate market has shown decreased activity following a brief uptick earlier in the year, with a notable decline in transaction volumes and prices [2][6]. - In July, the supply of residential properties decreased by 49% month-on-month, with transaction volumes down 26% month-on-month and 20% year-on-year, while average prices fell by 9% month-on-month and 5% year-on-year [6]. - The current market environment is characterized by intense competition between new and second-hand properties, leading to a cautious approach from developers regarding pricing strategies [7].