防晒霜调查：成本3元，敢卖几十元，工厂老板：这行水太深，几倍利润算少的

Core Viewpoint - The investigation reveals significant price discrepancies in sunscreen products, with low-cost options often lacking adequate active ingredients and falsely advertising their SPF values. This raises concerns about consumer safety and product efficacy in a market that is currently experiencing high demand due to seasonal UV exposure [1][2][5]. Industry Insights - The price range for sunscreen products varies widely, with some priced as low as 0.99 yuan and others reaching several hundred yuan. The average price for popular products on e-commerce platforms is above 60 yuan, while low-cost options have sold over a million units [2][5]. - Manufacturers can produce sunscreen at a very low cost, with some claiming that the raw material cost for a 50ml tube can be as low as 3 yuan. Even when sold at 30 yuan, manufacturers can achieve a profit margin of approximately 9 times [2][5][6]. - Common practices in the industry include diluting active ingredients and mislabeling SPF values. Some manufacturers take advantage of regulatory loopholes, believing that their products will not be subject to random inspections [6][7]. Regulatory Environment - The sunscreen industry is subject to strict regulations, requiring special registration for products with sun protection claims. However, some companies still engage in practices like "certificate swapping" to bypass these regulations [9][10]. - Despite the existence of regulations, some manufacturers continue to offer services that facilitate the creation of brands without the necessary certifications, indicating ongoing compliance issues within the industry [10][11]. Consumer Guidance - Experts suggest that consumers should prioritize brands with stringent quality control and comprehensive oversight of their production processes. The effectiveness of sunscreen is not solely determined by its SPF rating; the quality of ingredients and manufacturing processes also play crucial roles [19][20][22]. - Recommendations for selecting sunscreen include considering the brand's reputation, the specific use case, and individual skin sensitivity. It is advised to choose products with official certifications to ensure safety and efficacy [22][23][24].