小红书组建全新大商业板块，CMO之恒被变相降权？

Core Insights - Xiaohongshu has announced the establishment of a new large commercial sector, led by current COO Conan, alongside CMO Zhiheng, to enhance business operations and strategy [1][2]. Group 1: Organizational Changes - The restructuring is driven by three main considerations: the need for closer collaboration between advertising and transaction businesses, the demand for resource integration through cross-departmental cooperation, and the optimization of user experience [2]. - The adjustment is not merely a departmental merger; the commercial and transaction departments will remain as primary divisions, maintaining overall structural stability [2]. - A higher-level coordination mechanism will be established, with Conan responsible for strategic planning and resource allocation across both business sectors [2]. Group 2: Leadership Background - Conan joined Xiaohongshu in 2015 and has been responsible for community operations, later overseeing e-commerce and commercial product technology since 2022 [2]. - Zhiheng has a background in major tech companies and has been with Xiaohongshu since 2020, focusing on commercial monetization and brand marketing [2].