Ethos and Lifeforce Team Up to Help Policyholders Live Longer, Healthier Lives

Core Insights - Ethos has partnered with Lifeforce to provide policyholders access to a comprehensive health optimization platform, which includes biomarker testing, longevity protocols, and health coaching [1][2][3] - The collaboration aims to combine financial protection with health optimization, allowing families to safeguard both their financial future and healthspan [1][3][4] Company Overview - Ethos is a leading life insurance technology company focused on democratizing access to life insurance and enhancing the purchasing experience through a fully digital application process [4][6] - Lifeforce is recognized as the largest longevity medicine platform, offering services such as at-home biomarker testing and access to expert physicians, with a significant number of members reporting health improvements [7] Partnership Details - The partnership provides Ethos policyholders with a $250 benefit towards Lifeforce's Diagnostic offering, which includes personalized treatment protocols and ongoing health coaching [1][2] - Ethos is enhancing its perks program to address policyholders' priorities, complementing its Indexed Universal Life insurance offering and estate planning tools [3][5] Industry Impact - The collaboration is expected to improve accessibility and affordability of life insurance and estate planning for millions of families, supported by industry-leading carriers [5]