3 6 Ke·2025-08-13 12:34Core Viewpoint - The "number portability" policy, originally intended to enhance consumer choice, has devolved into a tool for price wars among telecom operators, leading to non-compliant practices and intensified competition [1] Group 1: Financial Performance - In the first half of 2025, China Mobile reported revenue of 543.8 billion yuan, a slight decrease of 0.5% year-on-year, while operating profit increased by 3.7% to 106.3 billion yuan [1] - Net profit attributable to shareholders reached 84.2 billion yuan, reflecting a year-on-year growth of 5% [1] - The personal market, a key revenue driver, saw a minor increase in revenue to 244.7 billion yuan, with a mobile ARPU of 49.5 yuan [1] - The total number of mobile customers surpassed 1 billion, reaching 1.005 billion, with 5G network customers at 599 million, achieving a penetration rate of 59.6% [1] Group 2: Market Segments - The family market showed strong performance, with revenue of 75 billion yuan in the first half of the year, a year-on-year increase of 7.4%, and a net addition of 6.23 million family broadband customers [2] - The number of gigabit family broadband customers reached 109 million, marking a year-on-year growth of 19.4% [2] - Traditional communication connection business continues to face pressure, with main business revenue growing by only 0.7% to 467 billion yuan, while voice service revenue declined by 5.7% to 34.2 billion yuan [2] Group 3: Strategic Initiatives - In response to slowing growth, China Mobile is accelerating the cultivation of new growth curves, positioning itself as a "provider, aggregator, and operator" [3] - The company is enhancing large computing power supply and has established super-large-scale intelligent computing centers in Hohhot and Harbin [3] - China Mobile is also focusing on international business, digital content, fintech, and equity investment for innovative expansion, with emerging markets showing good growth [3] - Experts suggest that the company should explore ways to encourage users to utilize more data, as digital content and AI tools require substantial data support [3]