扫地机之王要造电视了，野心很大

Core Viewpoint - The company, known as the "king of robotic vacuum cleaners," is diversifying its business by entering various sectors, including tea, hot pot, and now the television industry, showcasing its ambition for expansive growth and innovation [1][20]. Company Expansion - The company has launched a tea brand called "Shan Ye Mi Tea" and a high-end hot pot brand named "Fei Dian Ji Hua" [1]. - It is reportedly planning to enter the television market, with a new product line set to debut at the IFA in Berlin in September [3][7]. - The company is actively recruiting talent for its new television division, indicating a serious commitment to this market [3][5]. Technological Development - The company has developed core technologies, including high-speed digital motors and intelligent algorithms, which are expected to enhance its television products [9][11]. - A unique bionic robotic arm technology has been created, which could allow televisions to adjust their screen angles based on user positioning [9][11]. Market Context - The television market is currently facing challenges, with a significant decline in shipment volumes, as evidenced by a 14.3% year-on-year drop in July 2025 [14][16]. - The competitive landscape is intensifying, with established brands engaging in aggressive pricing strategies, leading to reduced profit margins across the industry [19]. Strategic Challenges - As a newcomer, the company faces hurdles in achieving competitive advantages in display calibration and chip algorithms compared to established players [19]. - The ongoing price wars and the need for substantial R&D investments may strain the company's financial stability [19][22]. Future Outlook - The company aims to position its television products as central to smart home ecosystems, integrating various devices for enhanced user experience [12][22]. - The first television product is anticipated to launch in Q4 2025, leveraging government subsidies to attract consumers [13].