双汇发展:上半年公司肉制品在新兴渠道销量情况良好,预计下半年肉制品成本同比下降

Core Viewpoint - The company expects a decrease in meat product costs in the second half of the year, while maintaining a high profit per ton for its meat products due to increased market support and promotion of high-cost performance products [1] Group 1: Sales Performance - In the first half of the year, the company's meat product sales in emerging channels grew by 21% year-on-year, with a sales share of 17.6%, particularly strong in the snack and e-commerce channels [1] - The second quarter saw a year-on-year increase in meat product sales, attributed to the implementation of specialized sales team reforms, recruitment of marketing talents, and targeted initiatives in key markets [1] Group 2: Future Strategies - The company plans to continue sales organization reforms and enhance market specialization [2] - It aims to expand its customer base and develop a multi-dimensional customer network [2] - The company will strengthen network development, diversify product offerings, and improve channel operations [2] - Increased market investment and digital application will be prioritized to support sales [2] - The company will implement precise incentives for business personnel to boost team vitality [2]