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紫金农商银行用情用力书写养老金融大文章

Core Viewpoint - The company is committed to enhancing financial services for the elderly population through comprehensive measures including the renovation of branches, tailored financial products, and extended services to meet the diverse needs of senior clients [1][4]. Group 1: Branch Renovation for Elderly Services - The company has completed the renovation of all 135 branches to be elderly-friendly, ensuring that senior clients can access financial and governmental services conveniently [3]. - Features such as barrier-free access, emergency contact information, and dedicated service windows for elderly clients have been implemented to enhance the customer experience [2][3]. - The establishment of specialized areas for elderly financial services and regular educational activities aims to strengthen financial security for seniors [2][3]. Group 2: Tailored Financial Products - The company offers customized pension product combinations based on clients' age, risk preferences, and investment experience, with a focus on dynamic asset allocation [4]. - Adjustments to loan criteria for elderly clients, including increased credit limits and simplified processes, aim to reduce financing costs for retirees [4]. - As of the end of July, the company has provided credit to 1,826 clients aged 60 and above, totaling 705 million yuan [4]. Group 3: Extended Services for Elderly Clients - The company enhances its service offerings through professional training for staff, ensuring they are equipped to assist elderly clients effectively [5]. - Volunteer services are organized in communities to meet the practical needs of seniors, including various home services and health check-ups [5]. - Regular community activities and financial education sessions are conducted to improve awareness of financial scams and enrich the cultural lives of elderly residents [6].