驾驶辅助不是自动驾驶，两部门为智驾宣传划边界

Core Viewpoint - The release of the draft notice by the National Market Supervision Administration aims to enhance the regulation of smart connected new energy vehicles, ensuring that consumers correctly understand and operate these vehicles without being misled into thinking that driver assistance systems equate to fully autonomous driving [1][6]. Group 1: Regulatory Requirements - Companies must ensure that consumers can accurately understand and operate smart connected new energy vehicles, avoiding any implication that driver assistance systems are equivalent to autonomous driving systems [1][5]. - The draft notice mandates that companies display safety warnings and usage instructions for driver assistance systems prominently in vehicle apps and user manuals to prevent misunderstandings [3][4]. - Companies are required to develop and implement driver monitoring and warning systems that can take control measures when the driver is not actively engaged, such as issuing voice alerts or disabling assistance features [4][6]. Group 2: Advertising and Marketing Guidelines - The draft notice emphasizes that companies must provide truthful and comprehensive information regarding the automation levels and capabilities of their smart connected new energy vehicles, avoiding any misleading or exaggerated claims [5][6]. - Companies are prohibited from suggesting that their driver assistance systems can perform functions that they do not actually possess, thereby preventing misuse by consumers [5][6]. - The marketing of vehicles must clearly indicate that the current technology primarily supports Level 2 automation, rather than fully autonomous driving capabilities [6][7]. Group 3: Industry Context and Trends - The release of the draft notice comes in response to the rapid increase in new energy vehicle sales, which surpassed 10 million units last year, leading to intensified competition in the smart driving sector [6][7]. - The automotive industry has seen a significant rise in OTA (Over-The-Air) updates, with 463 functions updated in June alone, highlighting the need for stringent management of software updates to ensure safety and compliance [4][6]. - Experts suggest that the industry must adopt a more cautious approach to marketing smart driving technologies, focusing on accurate representations to foster healthy and orderly development [7].