Workflow
《和平精英》x《哪吒2》:一场打破影游次元壁的“顶流”会师
2 1 Shi Ji Jing Ji Bao Dao·2025-08-13 14:21

Core Insights - The collaboration between "Peace Elite" and "Nezha 2" has generated significant buzz, with the hashtag PeaceEliteNezhaFireworks reaching the top of local charts and accumulating 390 million views on Douyin by August 13 [1][3] - This event is part of the 2025 Peace Elite PSI Finals and Air Drop Festival, showcasing the game's ability to leverage popular IPs for marketing and audience engagement [3][4] Group 1: Event Highlights - The event featured a fireworks display and a drone show that incorporated elements from both "Peace Elite" and "Nezha 2," enhancing the visibility of both brands [1][4] - The collaboration included new gameplay features such as the "Yuxu Palace" map and character skins for Nezha and other characters, which were well-received by players [4][12] Group 2: Market Impact - "Nezha 2" has achieved remarkable commercial success, grossing 15.4 billion yuan at the box office, and its partnership with "Peace Elite" has revitalized interest in the IP [8][20] - The collaboration reflects a growing trend in the entertainment industry where digital products like games serve as effective platforms for extending the life and revenue potential of cultural IPs [6][11] Group 3: Strategic Advantages - "Peace Elite" has a large active user base and a history of successful collaborations with various IPs, making it an ideal partner for "Nezha 2" [7][13] - The game's design allows for high interactivity and creativity, enabling players to engage with the IP in unique ways, thus enhancing emotional connections [12][16] Group 4: Broader Industry Trends - The partnership exemplifies a shift towards integrating digital entertainment with physical consumer experiences, creating a more immersive environment for audiences [15][18] - The success of this collaboration indicates a potential for further growth in the digital entertainment sector, as games increasingly act as connectors across various industries [20]