【锦绣天府·安逸四川】世运会火热举行 流量“点燃”成都消费激情

Core Viewpoint - The Chengdu World University Games serves as a significant catalyst for boosting the local cultural and tourism consumption, enhancing the overall consumer experience through collaboration among government, financial institutions, and platform enterprises [3][7]. Group 1: Economic Impact - Chengdu's aviation port recorded over 3.58 million inbound and outbound passengers by the end of July, marking a year-on-year increase of 13.21% [5]. - The city ranks highly as a domestic travel destination during the summer peak, driven by the World University Games [5]. - The introduction of the "ticket root economy" integrates various consumption resources across events, performances, exhibitions, and tourist attractions [5]. Group 2: Consumer Behavior - The local dining sector, particularly hot pot, has seen a significant increase in transaction volume, with overall restaurant payment transactions rising nearly 60% year-on-year, and hot pot transactions increasing by 52.7% [6]. - New leisure consumption scenarios have emerged during event intermissions, with foot massage services' gross merchandise volume (GMV) surging by 78.9% [6]. Group 3: Collaborative Efforts - The Chengdu Cultural and Tourism Bureau launched a 10 million yuan tourism accommodation voucher program, collaborating with major platforms to provide additional subsidies and promotional activities [7]. - Financial institutions, such as the Industrial and Commercial Bank of China Chengdu branch, have enhanced payment convenience for foreign tourists by offering services like quick cash exchange [7][8]. - The integration of consumer vouchers, payment methods, and promotional rights has created a seamless experience for visitors, showcasing the hospitality of Chengdu [8].