E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign.E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”.The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N Closet and Rife try to defend their clients from overpriced beauty products. 5 E.L.F. Cosmetics is under fire for its inclusion of controversial comedian Matt Rife in its late ...