格力官方公众号更名为“格力好物指南”，年内第三次调整

Group 1 - The core point of the article is the rebranding of Gree Electric's service account from "Dong Mingzhu Health Home" to "Gree Good Goods Guide," reflecting the company's strategic brand upgrade [1] - The service account has undergone three name changes in the past year and a half, indicating a dynamic branding strategy [1] - The rebranding aligns with Gree's broader strategy to transition from product manufacturing to health services, enhancing emotional connections with consumers [1] Group 2 - The initial launch of the "Dong Mingzhu Health Home" brand occurred on February 13, 2025, as part of a nationwide store renaming initiative [1] - Chairman Dong Mingzhu emphasized the importance of leveraging personal reputation to convert "trust flow" into "quality recognition" [1] - The changes in branding are part of Gree's efforts to strengthen its market position and consumer engagement [1]