驾驶辅助不是自动驾驶 两部门为智驾宣传划边界

Core Viewpoint - The release of the draft notice by the National Market Supervision Administration aims to enhance the regulation of intelligent connected new energy vehicles, focusing on safety and accurate consumer information [1][2][3] Group 1: Regulatory Requirements - Companies must display safety tips and usage instructions for combined driving assistance systems prominently in vehicle apps and user manuals to prevent confusion with autonomous driving features [1] - The draft requires companies to accurately report key information related to combined driving assistance systems and energy storage devices in the vehicle qualification certificate system, and to manage OTA upgrades strictly, ensuring no untested software is pushed to users [2] - Companies are prohibited from misleading advertising regarding the automation levels and capabilities of intelligent connected new energy vehicles, ensuring consumers have a correct understanding of the technology [2] Group 2: Industry Context and Implications - The draft is seen as a response to the increasing competition in the intelligent driving sector, where terms like "high-level intelligent driving" and "autonomous driving" have become common, leading to consumer misconceptions [3] - The annual production and sales of new energy vehicles in China surpassed 10 million units last year, indicating a growing market that necessitates clearer communication from manufacturers [3] - Experts emphasize the need for truthful marketing to prevent consumer misinterpretation of the current capabilities of intelligent driving technology, which is primarily at Level 2 [3]