Will Digital Engagement Drive Starbucks' Customer Spend Growth?

Key Takeaways Starbucks U.S. Rewards members hit nearly 34M, with higher spend from fewer discounts.Operational upgrades cut order times to under four minutes in most channels.Delivery transactions rose over 25% year over year, adding incremental sales.Starbucks Corporation (SBUX) is leveraging its digital ecosystem to lift transactions, improve ticket size and enhance the customer experience. The company is focusing on loyalty, mobile ordering, delivery and operational improvements to drive spend growth.In ...