投入超百亿元、研发团队5000人，独立运营的智界还得靠余承东？

Core Viewpoint - Huawei and Chery have announced the independent operation of the Zhijie brand, aiming to enhance their technological advantages with an investment exceeding 10 billion yuan and a dedicated R&D team of 5,000 people [2] Group 1: Zhijie Brand Performance - From January to July 2023, Zhijie brand's cumulative sales reached 49,000 units, marking a year-on-year increase of 164.7%, but accounting for less than 30% of the total sales of Hongmeng Zhixing [3] - The main model, Zhijie R7, contributed approximately 90% of the brand's total sales with 46,050 units sold, while the Zhijie S7 has seen a significant decline in sales, dropping to 730 units in July 2023, a year-on-year decrease of 52.6% [3] Group 2: Operational Challenges - The decline in Zhijie S7 sales is attributed to internal conflicts between Huawei and Chery regarding brand management, leading to operational inefficiencies [3][4] - The S7 model faced delivery issues due to factory relocations and supply chain shortages, resulting in only 794 units delivered from January 2023 to February 2024 [3] Group 3: Strategic Developments - The establishment of Anhui Zhijie New Energy Automobile Co., Ltd. as a wholly-owned subsidiary of Chery indicates a strategic move towards independent operation, with a focus on enhancing production capabilities and resource allocation [6] - The independent operation allows Huawei to take full control of technology development and strategic decision-making, while Chery focuses on manufacturing and resource support [6][7] Group 4: Future Outlook - The independent operation is expected to lead to systematic improvements, including dedicated production capacity and accelerated technological R&D, with a goal of achieving monthly sales of over 10,000 units by the end of 2025 [7] - The introduction of new models, such as the large SUV Zhijie R9 and new MPV, aims to enhance market competitiveness and meet diverse consumer needs [7]