TENCENT(HK:00700) Mei Ri Jing Ji Xin Wen·2025-08-13 18:39Core Insights - The focus of investors is on how technology giants can convert their technological advantages into tangible business value in the new AI competition [2] - Tencent reported a revenue of 184.5 billion yuan for Q2 2025, a year-on-year increase of 15%, and a non-IFRS operating profit of 69.25 billion yuan, up 18% [2][4] Financial Performance - Tencent's stock price rose by 4.74% on the day of the earnings release, reaching 586 HKD per share, marking the highest level since June 2021 [4] - The company’s R&D expenditure reached 20.25 billion yuan, a 17% year-on-year increase, while capital expenditure was 19.11 billion yuan, up 119% [7] AI Investment Strategy - Tencent is increasing its investment in AI but is managing costs in a refined manner rather than going "All in" [5][6] - The company is focusing on developing smaller models to reduce costs while improving inference efficiency [6] - AI has contributed to the growth and monetization of Tencent's existing businesses, with plans to explore other viable monetization avenues for consumer-facing AI [6] Business Segments - The marketing services segment saw significant growth, with revenue reaching 35.8 billion yuan, a 20% year-on-year increase, driven by improvements in AI-driven advertising platforms [8][11] - Tencent's advertising business is performing well, with a focus on enhancing ad effectiveness through upgraded foundational models [11] Cloud Business - Tencent's cloud business is not reliant on GPU resources, and the company aims to improve large language models for better performance [12] - The company has effectively adjusted its cloud business by exiting low-margin projects, enhancing its competitive edge in supply chain costs [12]