Affirm(US:AFRM) ZACKSยท2025-08-13 19:16Core Insights - Affirm Holdings, Inc. (AFRM) has expanded its partnership with Google Pay, integrating its payment options into Chrome's autofill feature, enhancing accessibility for customers [1][8] - The integration allows U.S. customers to select "Pay over time options" for purchases ranging from $35 to $30,000, with interest rates starting at 0% APR and no hidden fees [2][8] - The transaction count for Affirm increased by 46% year-over-year in Q3 of fiscal 2025, indicating strong consumer interest and adoption of its payment solutions [4][8] Company Developments - The new autofill feature provides a secure and efficient checkout process for both new and existing Affirm users, requiring no additional integration from merchants [3] - Affirm's flexible payment plans are designed to enhance consumer purchasing power and alleviate financial strain, potentially leading to increased transaction volumes and consumer interest income [4] Competitive Landscape - Key competitors in the Buy Now, Pay Later (BNPL) market include PayPal Holdings, Inc. (PYPL) and Visa Inc. (V), both of which have established strong market positions [5][6] - PayPal processed 6.2 billion transactions in Q2 of 2025, with net revenues rising 5.1% year-over-year to $8.3 billion [5] - Visa's processed transactions increased by 10% year-over-year in Q3 of fiscal 2025, with total revenues advancing 14% year-over-year [6] Financial Performance - Affirm's stock has surged by 189.3% over the past year, significantly outperforming the industry average growth of 47.4% [7] - The Zacks Consensus Estimate for Affirm's fiscal 2025 earnings suggests a 103% improvement from the previous year, with revenue growth projected at 37.2% year-over-year [10] - Affirm currently trades at a forward price-to-sales ratio of 6.17, above the industry average of 5.84 [9]