Amazon's Bears Have Raised the White Flag—Get Excited

Core Viewpoint - Amazon.com Inc. experienced a significant drop of over 10% in its stock price following its Q2 earnings report, which, while showing solid performance, did not meet expectations for future guidance [1][2] Group 1: Stock Performance and Market Reaction - The stock entered a technical correction after a 45% rally since April, with the recent pullback coinciding with a broader market slowdown [1][2] - Despite the initial drop, signs indicate that bearish momentum is waning, suggesting a potential bullish turnaround for Amazon [2][12] - The stock has shown resilience, holding above its post-earnings low, indicating strong buying interest at lower levels [3][4] Group 2: Analyst Sentiment and Forecasts - Analyst sentiment remains overwhelmingly bullish, with a 12-month price forecast averaging $262.45, representing a 16.82% upside from the current price of $224.66 [6] - Analysts from Goldman Sachs and Cowen have reiterated their Buy ratings, contributing to a positive outlook for the stock [6][7] - Price targets from analysts suggest potential upside reaching up to $280, indicating nearly 30% growth from current levels [7] Group 3: Business Fundamentals and Market Conditions - Amazon's key business units, including AWS and advertising, continue to outperform, supported by favorable macro conditions for big tech [8][9] - The recent sell-off appears to be a healthy profit-taking phase rather than a sign of fundamental weakness, as the market has digested the weaker guidance from the earnings report [10] - The overall market sentiment remains risk-on, which typically benefits high-quality stocks like Amazon [10] Group 4: Price Levels and Future Targets - A critical support level for Amazon's stock is identified at $220, which, if maintained, could lead to a target of $235 and potentially $240, with further upside towards $280 [5][11] - The ability to hold above $220 is crucial for the stock's next upward movement, as bears struggle to regain control without new catalysts [12]