Affirm Expands BNPL Access Through Google, Stripe Partnerships

Core Insights - Affirm is launching two integrations to enhance its buy now, pay later (BNPL) services, strengthening partnerships with Google and Stripe [1][4] - The integration with Google Chrome allows U.S. shoppers to select Affirm directly from the browser's autofill menu at checkout, facilitating easier access to installment payment plans [2][3] - The integration with Stripe Terminal enables in-store shoppers to scan a QR code for financing options, with repayment terms ranging from 30 days to 60 months [4] Integration with Google - Affirm's integration with Google Chrome's autofill menu allows eligible consumers to choose biweekly or monthly payment plans for purchases between $35 and $30,000 [3] - This feature requires no additional setup for merchants and will be automatically activated on select sites, aiming to make the payment process more seamless [3] Integration with Stripe - Affirm becomes the first BNPL provider to integrate with Stripe Terminal, allowing consumers to apply for financing in participating stores by scanning a QR code [4] - This integration is expected to help merchants drive growth and meet customer needs more effectively [4] Consumer Behavior Insights - Research indicates that nearly three-quarters of consumers' last non-grocery retail purchases were made in person, highlighting the importance of in-store payment options [5] - BNPL services influence consumer purchasing behavior, with many users delaying purchases or opting for cheaper items if BNPL is unavailable [6] - A significant portion of consumers relies on BNPL out of necessity, often linked to their income levels [6] Recent Partnerships - Affirm has been actively forming partnerships to boost adoption, including a recent collaboration with Shopmonkey for car repair shops and an expansion of its partnership with travel search engine Kayak [7]