看排球赛 吃“老爸茶”（我运动 我快乐）

Core Viewpoint - The "Village Volleyball" tournament in Wenchang, Hainan, has successfully engaged the local community, showcasing a blend of sports, culture, and local economy, culminating in the final match where the Longqiao Town Animation Team triumphed over the Jinjiang Town Coffee Team with a score of 3:2 [2][7]. Group 1: Event Overview - The final match of the 2025 "Ninety-Nine Cup" Hainan (Wenchang) Township Volleyball League took place on August 10, featuring 68 matches over two months with participation from 11 cities and counties in the province [2]. - The event attracted a large crowd, with vibrant local festivities including food stalls and a celebratory fireworks display [2]. Group 2: Community Engagement - The tournament has fostered a multi-generational love for volleyball, with participants ranging from young players to seasoned veterans, highlighting the sport's deep roots in the community [3][4]. - Wenchang boasts over 600 volleyball courts, indicating a strong grassroots support for the sport, with local residents actively participating as players and fans [4]. Group 3: Cultural Significance - The local "Old Dad Tea" culture has become intertwined with the volleyball events, creating a unique social atmosphere where spectators enjoy tea and snacks while watching the matches [5][6]. - The "Old Dad Tea" culture was recognized as a representative project of Hainan's intangible cultural heritage, further enhancing the local identity associated with the sport [6]. Group 4: Economic Impact - The integration of sports and tourism has proven beneficial, with the tournament generating significant economic activity, including a reported 5 billion yuan in tourism revenue since its inception in 2023 [7]. - The event has drawn over 1.2 million attendees and achieved over 1.3 billion online exposures, showcasing its popularity and impact on local businesses [7].