3 6 Ke·2025-08-13 23:18Core Viewpoint - Alibaba's AI fitting feature "Lookie" has launched as an independent app, allowing users to create a digital avatar by uploading photos and try on various clothing styles quickly [1][17]. Group 1: Features and Functionality - Lookie enables users to generate a personal digital image by uploading one front photo or 3-15 upper body photos, completing the process in about ten minutes [1]. - The app offers a variety of clothing styles for users to try on, including Melodic, Sweet Barbie, Early Spring, Artistic, and New Chinese styles [1]. - In addition to basic AI fitting, Lookie includes various templates and photo styles, such as tearing pieces and Rococo, allowing users to create retro-filtered outfit photos [4]. Group 2: Technical Aspects - Lookie utilizes Alibaba's Wanxiang image generation algorithm and text generation algorithm, incorporating models for face detection, body segmentation, key point extraction, and conditional diffusion to create fitting images [16]. - Despite the high fidelity of the digital avatar, challenges remain in accurately simulating the dynamic effects of different fabrics on various body types, which affects users' judgment of clothing wearability [16]. Group 3: Market Positioning and Social Interaction - Lookie serves as an interactive platform that combines clothing brand display and fitting consumption, allowing users to share their AI fitting photos in a social circle, creating a "try-on-discuss-recommend" cycle [16]. - Merchants can gain insights into fashion trends by observing which styles are tried on most frequently and which items are most discussed in the social circle, enabling them to quickly capture market preferences [16]. Group 4: Future Potential - The independent launch of Lookie redefines the online fitting experience, and if integrated with Alibaba's e-commerce platform, it could unlock greater commercial value [17].