Core Insights - The article discusses the emergence and market presence of the smart swimming goggles "Holoswim" developed by Guangli Technology, highlighting its unique features and the company's strategic focus on consumer-grade products [1][2][4] - The founder, Zhang Zhuopeng, emphasizes the importance of AR technology in the future of smart eyewear, asserting that the integration of AR and AI will soon become mainstream [4][28] Company Overview - Guangli Technology launched the first AR holographic smart swimming goggles, Holoswim, in 2021, becoming the only company at that time to mass-produce pure resin waveguide technology [2] - The company has expanded its product offerings beyond swimming goggles to include products for cycling, running, hiking, skiing, and diving [1][4] - The company has seen its products sold in various countries, including France, Germany, Italy, Spain, Poland, Russia, the USA, Mexico, Brazil, Australia, Japan, South Korea, and Singapore [1] Market Position and Strategy - The smart eyewear market has shifted focus from AR glasses to AI glasses, with significant sales growth reported for products like the Ray-Ban Meta smart glasses [2] - Zhang Zhuopeng believes that the current decline in enthusiasm for AR glasses does not reflect a lack of demand but rather engineering challenges that need to be addressed [3][14] - The company aims to maintain a focus on the sports AR eyewear niche, prioritizing real-time assistance for athletes [4][19] Product Development and Future Plans - The company plans to release new products in the Holoswim series, with one being an iteration of the current model and another being a completely new product line [26] - Zhang Zhuopeng envisions that within a year, smart glasses will transition from audio-only to include display features, driven by advancements in technology [28][29] - The company is committed to continuous product iteration, aiming to improve weight, thickness, and overall performance of their smart goggles [20][23] Industry Insights - The article highlights the competitive landscape, noting that other companies have pivoted from AR to AI, but Zhang Zhuopeng remains confident in the future of AR technology [11][15][37] - The market for smart eyewear is expected to grow, with increasing consumer interest in health and fitness driving demand for innovative products [30][31] - The company is also exploring international markets, particularly in Europe and North America, to expand its reach [34]
对话「光粒」张卓鹏：把智能泳镜卖到全球，我相信AR的未来就在不远处
3 6 Ke·2025-08-14 00:35